St. Moriz: Glow Your Own Way

This campaign repositions self-tanning as more than a beauty tool. It focuses on empowerment, self expression and individuality. From this, St Moriz becomes a symbol of confidence that will encourage people to glow in their own way.

There is so much more to this project, including a Gantt Chart, mock up event and a few short form adverts. Please get in touch to see more.